Algorithmic social ranking service PeerIndex has been building an arsenal of tools over the past few years, designed to bring meaning to the social data malaise. Yes, PeerIndex wants to be a every digital marketer’s best friend. We’ve written about the London-based startup on a number of occasions in the past, for example when it launched PeerIndex Groups back in 2011, before integrating with SocialBro and then rolling out a new topical influence API. Broadly speaking, PeerIndex’s technology tracks activity across the social realm, evaluating users’ online ‘social capital’ based on the activity of each individual. Now, the company has...
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