West Stringfellow is the CPO of Bigcommerce. Innovation is simple. You don’t have to be a genius, or boast an MBA from Harvard, or carry some McKinsey strategy in your back pocket. You don’t even have to have an original idea. You simply have to be able to get shit done. Gates, Ellison, Jobs and Zuckerberg are our modern-day geniuses of technology and business. Yet not one of these geniuses graduated from college, and not one single-handedly invented a business, much less an entire industry. Indeed, these guys didn’t do anything first–they simply did it better. Every one of them...
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