Sleep startup Casper launches a re-engineered mattress that fits in the trunk of your car


Plenty of startups are interested in tracking your sleep, but Casper is working from the bottom up with the launch of a re-engineered mattress and an innovative distribution model for it. Mattress buying is one of the few consumer experiences that remains extremely unpleasant. There are too many choices, pricing is frustrating and getting a mattress back to your home is a feat. The Casper team has rethought the whole process. Designers with experience at Sealy, IDEO and Muji created the mattress using a combination of memory foam and latex foam. To cut down on customer confusion, the company only...

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