The science of negotiation: How entrepreneurs can learn to be powerful negotiators

couple sitting by bridge

Denis Duvauchelle is the CEO and co-founder of productivity app Twoodo. Negotiation is not the simple art of getting what you want, when you want it. A great negotiation, whether in your personal or professional life, will leave both parties feeling [somewhat] satisfied rather than producing a clear winner and a clear loser. Becoming a great negotiator is a skill that will serve you well throughout your life. Many opportunities in life are missed by being unable to bargain effectively. Could you have gotten an agreement to pay slightly less rent, and therefore been able to treat yourself to a...

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