Twitter’s MoPub will make its native ads platform generally available tomorrow

Twitter is to offer a native ads platform through MoPub, the mobile ad exchange it acquired in September last year. After four months of testing, MoPub will now allow any of its customers to set up, manage and sell their direct-sold and in-house native ads through the new platform. The platform consists of an SDK, which developers can use to build a customizable ad unit inside their existing mobile apps, and an ad server for recording ad campaigns as part of their native ad inventory. Twitter then offers a native ad extension, connected to OpenRTB, which will allow other publishers...



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