By now, many of us have spent thousands of dollars making sure our customers can access our websites and products on just about any device. We get it: mobile is here and it’s here to stay. But for some e-commerce businesses, having a mobile presence isn’t necessarily translating into more smartphone sales. Is it a technology problem or something else? To find out more, I asked a panel of YEC founders the following question: I want to get more customers to make purchases using their smartphones. What is one tech improvement we can make that will help me move the...
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