Why adblocking is the new speeding

Everyone has an opinion about adblocking – and anyone who doesn’t will soon have more to think about. Later this year, Apple’s iOS 9 and OS X 10.11 will enable developers to add extensions that will block ads in Safari (and – some think – other apps that use Safari’s webview). Earlier this month, Google’s CEO Larry Page was asked at the company’s annual general meeting whether the use of adblocking was having any effect on Google’s revenues (90 percent of which come from Web ads). Page dodged the question, though PageFair – which represents publishers – calculates that Google is losing…

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from The Next Web http://ift.tt/1QPKzYe

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