How to name your startup

startups
No one knows the value of a great domain as much as a startup. That is why some of the most successful new startups shell out upwards of $500,000 for a category killer premium name. But where does that leave everyone else? According to Wakefield Research, 52 percent of people would change their name if they had a chance to. Naming a startup is often an exercise in frustration. It is hard enough to find an acceptable name that is not already in use. But the really frustrating part comes once the team has finally agreed on a name, and…

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