App indexing will fix app search, but Google and Apple are using it differently

The App Store and Google Play have a problem, and both Apple and Google are hoping app indexing will solve it. I’m talking about search. Google Play and the App Store have terrible search functionality. We’ve all run into scenarios where you’re searching for an app — by name — and it’s somehow tenth on the list an app portal returns. The simple way to explain app indexing is that it’s a way for developers to let Google and Apple peek into apps and see what kind of content lies within, and which content users are accessing. This bypasses blind…

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