Facebook’s News Feed will now take into account the time you spend looking at posts

Facebook is constantly looking for ways to refine the stream of posts it shows on your News Feed, and now it’s adding a new variable into the mix: the time you spend looking at posts. The company’s researchers found that in several instances, a person may be interested in a post even if they didn’t like, comment or share the story. Sometimes people want to read about a current event or curious article without wanting to necessarily interact with it. It’s not too hard to imagine how this could come to play.  You might see an article on your feed…

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from The Next Web http://ift.tt/1FdqjUh

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