Apple’s new search API means war for Google

Screen Shot 2015-06-08 at 11.32.57 PM
Today, Apple unveiled that it’s allowing developers to tap into Spotlight search for the first time. When iOS 9 is released to the world developers will be able to expose their app’s information to Spotlight for indexing in user searches. A recipe app, for example, could make available its data for searches like “apple pie” and take the user directly to the recipe, inside its app, from a single tap inside Spotlight. This new change is a huge opportunity for both developers and Apple, but it may matter most to Google. This means war. Apple is now actively trying to keep users away…

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