Who is Loren Kramar? The ‘unsigned’ artist Apple advertised has major label connections

Amidst the launch of Apple Music and a cavalcade of other new information from Apple including iOS 9, watchOS 2 and lots of dev-pleasing fare like Swift 2, one mystery stuck out for me: Who is Loren Kramar? During his demo of the Apple Music app, Eddy Cue lingered on the New York-based artist, giving him promo time in front of millions of viewers and screen cap happy hacks. But before WWDC kicked off, practically no one had heard of Kramer. So what do we know? Well, he’s not as unconnected as he might first appear… Kramar in 2010 before the…

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