Twitter loved Apple’s WWDC keynote according to Oxford academics’ sentiment analysis

TheySay, a sentiment analysis startup spun out from Oxford University and founded by the institution’s Professor of Computational Linguistics and one of its leading researchers, claims Twitter loved Apple’s WWDC keynote. Dr Karo Moilanen, co-founder and CTO of TheySay, explains its methodology: We use an automated sentiment analysis algorithm the emulates human affective common sense reasoning. Then we monitor Twitter, news, and other data sources to detect mentions of specific keywords and keyphrases that refer to specific topics. Each document, text or tweet is then pulled into a real-time opinion streaming system and subjected to a series of automated analyses which…

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