Apple now dominates consumer digital video viewing, says new Adobe report

In the run-up to Apple’s Worldwide Developer Conference, Adobe Digital Index, the company’s marketing arm, has concluded that Apple is currently the dominant player in consumer digital video consumption, and that the trend is likely to continue. In a new report examining Online Video Viewing and Browsing Trends between 2014 and 2015, Adobe declared Apple as a clear winner in major categories of content, including internet-connected, subscription-based pay TV programming, known in the trade as TV Everywhere. The study was based on anonymous and aggregated data gathered by Adobe Marketing Cloud analytics, which tracked more than 500 billion visits to 11,000 sites in the US and…

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