Why emotion and personal connection are the key to wearables

There is a fair amount of perceived innovation in wearable technology that is actually static reproduction of what’s already out there — with many recycled ideas lacking in originality, foresight and plausibility. So how do you break into that market and do it successfully? You have to look beyond just product technology and put yourself in the mindset of consumers. People have to want to use your product because it adds something new and useful to their lives, or even enhances a previous experience they have with a different technology. Few people want just any piece of plastic because it’s…

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from The Next Web http://ift.tt/1BdJg8K

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