When the IoT meets customer relationship management

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From cars to air conditioning, fridges to fitness bands, there are few ‘things’ that the Internet of Things has yet to start infiltrating. They’ve even started entering business, where the potential for automation and connectedness sees your customer service reps being replaced by an email from your washing machine telling you to change your drain hose. OK, that might be a slight exaggeration, but there’s no better example of the potential for IoT in business than when it comes to customer relationship management (CRM). The Internet of Things, or simply IoT, refers to the ability of any object or device…

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