What McDonald’s can teach us about selling

Godard Abel is the CEO of SteelBrick For the last 75 years, McDonald’s has been serving up hamburgers to customers worldwide. They now serve 68 million customers a day, in 119 countries across more than 35,000 franchises. The company was able to scale its business by asking one simple question “Would you like fries with that?” – which has not only contributed to the growth of McDonald’s across the world but also has become an iconic catchphrase on its own. McDonald’s knows a burger never tastes as good if you don’t add on fries, and they’ve used that formula to…

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