The right way to send cold emails

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As the founder of LeadJoint, an online lead generation tool for SEO agencies, I have sent hundreds of cold emails over the past few months to reach out to my potential audience. A lot of sales people consider cold emails an easier alternative to cold calls. Of course, you do not have to deal with a gatekeeper in the case of emails. However, the fact that this is not a real-time communication channel brings with it a number of other issues that make cold emailing a lot more challenging. For example, the subject line you use, the time of the…

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