The results driven approach to blogging

Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on his blog. Baseball legend Yogi Berra once famously remarked: “You’ve got to be very careful if you don’t know where you are going, because you might not get there.” All snarkiness aside, Berra was on to something. One of the keys to success is first understanding what success looks like. This advice can apply to all areas of life and blogging is no exception. Blogging can be an incredibly effective marketing…

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