Tango messaging app now offers integrated shopping

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Tango, the mobile messaging service, has launched Tango Shop, a social shopping function targeted to US subscribers. The new initiative operates in conjunction with Walmart and AliExpress, a global marketplace owned by the Alibaba Group. The deal lets Tango members make purchases from Walmart.com and AliExpress without having to exit the Tango app. Tango gets a cut from every transaction. US Tango members can now choose from millions of products sold by the retailing giants. Meantime, Tango will also offer curated lists of products based on user preferences, while allowing customers to create their own sharable collections. “This is the first native shopping app in a…

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