‘Not for attribution’ quotes are tech reporting’s dirty little secret

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This is not for attribution but the habit among tech companies of refusing to publicly comment on anything from big issues to minor feature updates is out of hand. As a reader, you’re not explicitly clued into when it happens, but you can probably detect it. When a publication tells you it “understands” something is going to happen/not happen, that almost always means a PR person has told them that, on the understanding that it will be “not for attribution.” There are ghosts in the machine and they work for PR agencies. Here’s a made-up example of what one of those…

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