‘Not for attribution’ quotes are tech reporting’s dirty little secret

This is not for attribution but the habit among tech companies of refusing to publicly comment on anything from big issues to minor feature updates is out of hand. As a reader, you’re not explicitly clued into when it happens, but you can probably detect it. When a publication tells you it “understands” something is going to happen/not happen, that almost always means a PR person has told them that, on the understanding that it will be “not for attribution.” There are ghosts in the machine and they work for PR agencies. Here’s a made-up example of what one of those…

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