Inherited type: meet the artist behind the Albert Einstein and Sigmund Freud fonts

Screenshot 2015-05-25 15.40.21
Someone writing a letter to their therapist in the Freud’s handwriting: That was the image that inspired German typographic artist Harald Geisler to develop a typeface based on the famous psychoanalyst’s script. His vision became a reality following a successful Kickstarter campaign in 2013. He says: It motivates me, because the process is very long, to have that image in mind. With Freud, it was that funny idea that someone could write a letter to their shrink in Freud’s handwriting, to reverse the authority. Now a lot of psychoanalysts I know use the font. One psychology student in Australia even…

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