How to implement WhatsApp messaging into your business

This post was brought to you by CM Telecom, a leading global mobile service company for messaging and payments.

While many of us consider WhatsApp a handy way for staying in touch with friends and family, the messaging service with 800 million users is also an incredibly powerful tool for businesses. According to Breda Today, a Dutch local newspaper, when they started experimenting with the platform they had click-through-rates (CTR) of 114 percent for their content. When compared to Facebook’s CTRs of 63 percent, the messaging service suddenly looks like an untapped resource by marketers everywhere. In this post we’ll explore examples of how others have used WhatsApp in their business, and ways it can help your own company…

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