How to create consistently great content

Brian Honigman is a content marketing consultant and the CEO of Honigman Media. For more insights on how to be a better marketer, sign up for his weekly newsletter. This post originally appeared on his blog. For those in the marketing industry, there’s very little doubt. Content marketing works. While there’s no debating that content marketing works, it only works if it’s done right; and one of the keys to doing content marketing right is to do it consistently. Woody Allen famously quipped that “80 percent of success is just showing up.” For content marketing this is certainly true. Most content…

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