How Pixable pivoted from a photo management app into a content site for millennials

Pixable feat
Longtime readers may remember Pixable, a smart app that helped highlight the most interesting photos and videos taken by your friends on Facebook, among other things. It was acquired by SingTel for $26.5 million in 2012 and since then… well, it’s transformed beyond all recognition. The Pixable of 2015 is a content site aimed at 18- to 34-year-olds, packed with GIFs and covering everything from quirky stories to serious reporting. The original development team is still on board, now using their technology behind the scenes. In short, the Pixable of 2015 is a technology-powered media company. Well, if BuzzFeed can do it……

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