Foursquare leverages its geolocation technology with Location Cloud and Places

Foursquare is taking advantage of its geolocation prowess to target businesses with two new platforms: Foursquare Location Cloud and Places by Foursquare. Location Cloud is essentially a collection of all of Foursquare’s data, including “massive amounts of smartphone sensor data” to help businesses predict and identify customer patterns. This is technology the company is leveraging in its recently-announced Pinpoint marketing platform to accurately target users based on habits and trends. Places is also part of the Location Cloud, but more specifically covers Foursquare’s repository of interesting locations and businesses – about 65 million total, including information from Microsoft, Pinterest, Twitter…

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