Facebook’s in-app downloads can now show an ad landing page immediately after install

facebook inapp install landing page
For those who access Facebook on their mobile phones (and there are a lot of you), you might’ve noticed ads for various apps that are directly downloadable from your Facebook news feed. Now, Facebook is going a step further to allow companies to display post-install ads in an effort to convert downloads into purchases. According to a report from TechCrunch, these in-app “install ads” are designed to prompt users to interact and make purchases once they’ve downloaded the app. In TC’s hypothetical example, it cites HotelTonight being able to not only entice customers to download its app for deals on…

This story continues at The Next Web

from The Next Web http://ift.tt/1H2unur

0 Kommentare:

Kommentar veröffentlichen