Do photo filters really heighten viewer engagement? Yahoo’s research says ‘yes’

Nearly every photo shooting and sharing app on the market today has built-in filters that can change the essential look and feel of your images: You can convert a color image to monochrome or add a distinctive color cast, vintage look, or even emulate a particular film stock. Photo filters have become a cottage industry unto themselves (thanks, Hipstamatic and Instagram). So there’s got to be something to it, right? Right. According to a Tumblr post by Yahoo Labs’ Saeideh Bakhshi and David A. Shamma, the company — owners of the Flickr photo app — researched the burning questions of why people used photo…

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