Ad-blockers aren’t ‘immoral,’ but maybe you’re using them wrong

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Last week we learned that some European mobile networks plan to block advertising across their services beginning later in 2015. In response, Editor-in-Chief of The Next Web, Martin Bryant, wrote that ad blocking is “immoral” and that “ad-blocking folk out there are happily starving sites.” While I agree that blanket ad-blocking is perhaps unfair, I believe some level of ad blocking is a necessity with the internet that exists today. Before I became a writer I worked in desktop support and later as an infrastructure engineer and could have been described as an ad blocking zealot. The IT nerd in me wanted…

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