9 rules for creating killer product videos

This post first appeared on Vimeo. Whether you’re selling a product or service, the ubiquitous product video can be the make-or-break moment for your potential customers. A truly great product video both informs and inspires viewers to give you their attention (and their wallets). At Vimeo, we’ve seen our fair share of product videos that have launched successful crowdfunding campaigns and sold millions of laser-pointer toothbrushes that also toast bread. Here are some rules for product videos and some examples of people who do it well: 1. Context is king Don’t just show off your slick product, show how it…

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