Spotify’s new playlist targeting means brands can tailor ads based on your mood

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Spotify announced today that it is launching a new form of ad targeting for brands which will allow them to use the context of what you’re doing while listening to music in order to target you with tailored ads. For example, if you are listening to a workout playlist, you would most likely get ads about health and fitness rather than chocolate. The company is able to do this by using its own data combined with that of The Echo Nest, the music analytics company it acquired last year. Spotify hosts 1.5 billion playlists with over 60 million active monthly…

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