Gondola’s analytics tool for games takes the guesswork out of pricing in-app purchases

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In-app purchases are an integral part of monetizing many a mobile game, so pricing them right is crucial. But what if developers could set their prices automatically, per player? Gondola is looking to do just that with its ‘Dynamic Pricing Engine.’ The tool analyzes a player’s progress through a game and will change prices based on his or her habits; the Dynamic Pricing Engine gradually tests the effects of various prices for the same goods on players with different levels of in-game progress. For example, players that are performing poorly in a game might see their prices reduced, whereas players…



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