AOL launches ONE to make sure you’re getting the most from your ads

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AOL has unveiled ONE – a system that aims to make the process of advertising more transparent for marketers and ensure brands are getting the most bang for their buck. The technology shows you where an ad is performing best and driving the most sales, so if all of your customers are buying through mobile for example, it would show you this and then presumably you would focus more on mobile ads. Facebook and Google both offer tools to do this already, so it will be interesting to see if ONE becomes a real contender in the marketing world. The…

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