The secret science of shopping: Why we buy what we do

This article originally appeared on the Crew blog. I remember sitting in a McDonald’s as a kid and complaining that it was so cold. My dad told me it was cold on purpose; the restaurant doesn’t want you to sit there all night after finishing your meal, he said. The cold temperature supposedly encouraged you to eat and leave, making room for new customers and higher profits. I’ve always wondered whether that’s true, and how else stores affect our behavior with temperature, layouts, advertising, and music. I took a dive into consumer buying behavior and what research has to say…



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