Pushing apps on television: The new way of old advertising

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In the relatively recent invention of app advertising, the default for most in the industry is to rely on Facebook and the good ol’ fashioned mobile banner. While this has become an accepted part of hunting for new users, the return on these investments has become increasingly low. In some circles, spending money on Facebook user acquisition is akin to spending cash on click farms. With news that Facebook is progressively driving up the cost of advertising on the platform – 700 per cent year-on-year, according to The Drum – there has been a quiet, but seismic shift in how…



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