Facebook launches ‘Blueprint’ training and certification program for brands and marketers


Facebook does well when its advertisers do well, so it is today launching new educational resources for marketers on its platform both big and small. First up, ‘Blueprint‘ is a new program that helps train agencies, partners and marketers on the best practices for advertising and marketing campaigns. It’s not just a web hub of information either; it combines online courses with in-person training and provides certifications for brands that “master” Facebook marketing. Facebook says Blueprint comprises over 35 online courses organized by category, such as direct response marketing, or catering to specific roles, like digital buying. The program will…

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