Twitter may bring autoplaying video ads to your timeline

Twitter (by Owen Williams)

It seems like everyone wants to shove autoplaying videos in your face and now Twitter wants to join the ranks of Facebook and Instagram in the fight for your eyeballs. According to Advertising Age, Twitter is now testing video advertisements that automatically play in your feed. The test applies to promoted video ads and hopes to see if users are more likely to watch videos if they play without a tap. It’s fairly obvious that the answer will be an overwhelming ‘yup’ to that question, since a moving thing in your timeline is going to attract your attention fairly easily.…

This story continues at The Next Web

from The Next Web


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