Nintendo: The reluctant mobile superpower on a collision course with Apple

Brendan Lyall is the CEO of Grow Mobile The news that Nintendo and DeNA have partnered to produce mobile games together has led to a glut of articles, think pieces and speculative lists about what the future holds. The thought of Mario Kart on an iPad has been enough to lead to a worldwide rush of excitement, evidenced in the corporate landscape by the 27 percent jump in Nintendo’s share price following the news. While the news has been presented as a total volte face from Nintendo, the truth is a little different. The inherent caution the company has towards…



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