Set the tone: the importance of sound in viral videos

Andrea Lehr is a Promotions Supervisor at Frac.tl. Working with her creative team, she enjoys sharing their latest innovative and unique research with other content marketers. Content marketing continues to rise in popularity among digital strategists, and this is no surprise when you look at search trends over the last seven years; between January 2008 and November 2014, the number of Google searches for the term “content marketing” increased 700 percent. Because the Internet is full of written content, successful strategists realize that they need to create content for multiple channels in order to stand out from the rest of…



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