Why online publications can live without Twitter

This article first appeared on Simon Owens’ blog. Though Facebook drives far more traffic to content than any other social media network, Twitter plays a vital role not only as a direct source of traffic, but also to reach industry influencers who can propagate content across all platforms, from Facebook to Reddit to even the mainstream media (a disproportionate number of journalists hang out on Twitter). It used to be that websites simply set up an RSS feed that automatically tweeted out any new content, but it quickly became apparent that if you wanted to maximize the traffic-driving potential of…



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