Kickstarter breathes new life into old project pages with Spotlight

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Crowdfunding platforms have helped launch many a product, but what happens to campaigns after they’re over? Kickstarter wants to keep you coming to its site with a new feature called Spotlight. Rather than remain a relic of a product’s pre-funded past, pages for successfully funded campaigns can now be converted into full-on product showcases. This includes a number of editing tools, allowing you to use a large featured background image, add direct buy links or show off a timeline of a product’s past and future. Of course, most successfully funded projects have dedicated homepages of their own, but a lot…



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