6 ways to use psychology to boost app engagement


This post originally appeared on Sinch. Everyone is different and so are your users and customers. More and more apps are starting to use psychology in their attempt to boost app engagement and retention, and understanding how we work psychologically can help find some low hanging fruit to A/B test in your app. I think it is really interesting to understand how our minds work, and how small triggers can change the way we think and approach things such as the web and apps. Of course this is nothing new. Psychology in advertising and marketing has been used for over…

This story continues at The Next Web

from The Next Web http://ift.tt/1Fj2Ov4


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