How to skillfully architect a successful blog strategy

Firas Kittaneh is the CEO of One Mall Group. Most entrepreneurs commit to starting a blog then sporadically produce content about their respective industry or niche. Months later, their aimless content campaigns are quickly abandoned in favor of a new, trendy marketing tactic. To avoid throwing money into a bottomless pit (and receiving nothing in return), here is how you may launch, grow and monetize your business’ blog. Decide on goals Creating quality content is expensive, so before you make a large investment in a brand blog, set revenue goals with the aim of quickly offsetting costs and eventually driving…



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