“Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business,” noted Yahoo’s statement when it announced it had acquired Tumblr for $1.1 billion. That was on May 20, 2013, which is exactly one year ago this coming Tuesday. For the record, the tongue-in-cheek remark was a thinly-veiled reference to its handling of photo-sharing platform Flickr in the years that followed its 2005 acquisition. Marissa Mayer has unquestionably breathed new life into the once mighty Yahoo since she jumped shipped from Google to become Yahoo’s CEO in July 2012, with a...
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