The guide to choosing a content calendar: Tools, templates, tips and more


This post originally appeared on the Buffer blog. Do you know what you’re posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next year? We don’t have things figured out quite to that extreme here at Buffer, but we do have some idea of what’s ahead. (Those of you who are yearly planners, our hat’s off to you!) Planning content far into the future is a common element of many marketing strategies, and the erstwhile content calendar—in its many shapes and forms—fits this role perfectly. What calendar do you use for...

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