Google is pushing Play Music tonight with a live concert TV ad in the UK

Tonight, Google will promote its Google Play Music streaming and download services with a live concert aired during a TV ad break in the UK. A performance from singer-songwriter Sam Smith will be live streamed on the Google Play site from 9.30pm, before being piped in for a full commercial break at 10:45pm on Channel 4. It’s a novel idea – TV advert breaks are usually filled with short, forgettable commercials, so a comparatively long concert snippet should make viewers sit up and take notice. The advert is just one slice of a renewed marketing push for Google Play services...

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