3 brands that are driving the future of social-mobile shopping

Franklin Morris is a Senior Writer for Rackspace Digital, the digital marketing infrastructure specialists. Think about the last time you made a purchase—whether a new pair of shoes or a flat screen TV. Did you buy from your smartphone or your laptop? Did you engage in social-mobile shopping by sharing the details of the purchase with your Facebook friends and Twitter followers afterwards? If you answered “No” to any of these questions—congratulations—you’re in the majority. But the brands you love want to see your answer change to “Yes.” For years, analysts have predicted the rise of new social-mobile shopping behaviors...



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