Mobile video is hot in China: Youku Tudou reveals it has reached 400m daily mobile video views

Youku Tudou, which is often viewed as a Chinese version of YouTube, has revealed that its mobile daily video views have surpassed 400 million. What’s more, the revenue earned from mobile sources has passed 30 percent of Youku Tudou’s total sales to date. For comparison’s sake, YouTube says that over six billion hours of video are watched each month on its platform, with mobile making up almost 40 percent of the global watch time. Youku Tudou is China’s largest online video site with more than 450 million users, formed after a billion dollar merger in 2012. With more people in...



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