Staying front and center in a potential customer’s mind without pushing them away can be a tricky line to walk. Push too hard for a sale and your lead may balk. But fail to follow up, and your lead will almost certainly vanish. With this challenge in mind, I asked successful entrepreneurs from Young Entrepreneur Council (YEC) the following question: What is one way that you keep customer leads active in your funnel even though they have explicitly said that they are not interested (yet) in making a purchase? Their suggestions are below. 1. Reach Out We have our managers...
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