Standing out in a sea of blue: Which color should you pick for your icon?

Blue is the most common favorite color in the world, which is why so many companies have used it for their logos and mobile app icons. However, by picking blue as a primary branding color, many smaller companies run the risk of literally blending in with their competition. This became grossly apparent to me a few weeks ago when I struggled with where to place Facebook and LinkedIn on my phone screen. My applications are organized by color, and the overwhelming number of blue icons is apparent in the screenshot below: This is just one screen, so it’s worth noting...



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